9point75 Woodworks Website
Big-league discipline, small-business scale.
Full-lifecycle delivery for a small business — discovery to launch, PRD through production.
The challenge
9point75 Woodworks LLC, a custom woodworking business, needed a professional web presence that could actually win work — not a brochure page. That meant conversion-focused structure, search visibility for the customers looking for custom work, and a build process a small business owner could engage with without becoming a project manager themselves.
The approach
RIG ran the engagement as a complete product delivery, using the same AI-assisted Agile model we apply to defense and platform work:
- Discovery first: business goals, customer profile, and brand direction captured up front and turned into a written PRD — so the owner approved what would be built before anything was built.
- Sprint delivery: design and build in short, reviewable increments, with the client seeing progress at every step rather than a single big reveal.
- Conversion and SEO built in: page structure, calls to action, and search optimization treated as requirements from day one, not a post-launch patch.
The outcome
The site is live at 9point75woodworks.com, delivered from discovery through production launch. For RIG, the engagement demonstrates the full-stack product delivery capability in miniature: the same disciplined process that runs our platform and defense work, scaled appropriately to a small-business budget and timeline.